Registration Overview Home Page

Content design for a registration overview page redesign for a leading product that brings in over $100 million annually.

• My role - Content design, information architecture

• Scope - 1.5 years

• Stakeholders - UX Design, Research, Product Management, Legal, Localization

Planners using Cvent’s Registration product can create and edit event details, from large-scope (create the event) to the granular minutiae (sending timed emails to a specific subset of event registrants).

The users for the Registration product range from corporate power users with tens of thousands of event attendees to one-time users who juggle many other jobs on top of event management.

Both groups need a streamlined home page to manage their event overview. The challenge was to include necessary details (event dates, event capacity) and key functionality (turning on pricing, making the event active) without cluttering the page with unnecessary details (early bird registration dates, pricing details, etc).

As the sole content designer embedded onto an 8-person product design team, my priority for this project was supporting the various iterations of the overview page. This project was concurrent with 3-4 other major projects that were shipping on a similar timeframe.

My approach to the overview page was to look at existing user research and prioritize the user’s ability to access the information they needed and accomplish the jobs on their list, using a “jobs-to-be-done” framework.

Priorities for the content included the ability to enable the event and pricing separately, to see if the registration goal had been met, and to see critical information about the types of registrations and tickets set for the event.

My work included daily design critiques with my partner product designers, weekly feedback sessions with the larger stakeholder group (product management, research), as well as ad-hoc collaboration with other departments, including legal counsel, technical writers for support articles, and localization to ensure smooth translation into 20+ languages.

Event Registration is Cvent’s top performing product, and getting the overview page right was critical. This project was my first time working on such a high-profile project — the designs were unveiled at a conference attended by tens of thousands of customers.

The biggest challenge was balancing the specifics of Cvent terminology (registration types = registrations, admission items = tickets) with the required clarity of accomplishing a task (turn on registration for an event).

This project exposed me to the complicated taxonomy of Cvent’s registration product, as well as the highly intricate and inter-connected nature of building an event with many, many moving parts. I was lucky enough to be embedded on a team with several former customer support staff turned UX designers, whose expertise on the product was invaluable as we iterated on various content solutions.

Ultimately, the overview page for registration was intended to streamline the planner’s workflow — regardless of the specifics of the planner persona. User feedback, both in user testing and on the real product, show that planners are thrilled to have a single launching platform with key tasks and event information highlighted plainly.